Stop Selling and Start Building Relationships
Paul Green- Recorded Session
Join MSP marketing expert Paul Green, and discover why outselling is a big "no-no", especially with the current situation. Instead, you must build multiple audiences of prospects and build a relationship with them, months BEFORE they're looking for a new partner
Explore Paul's Blog Articles
Coronavirus: Your staff + clients want your leadership
If you watch the daily Coronavirus press conference on BBC News, you can see that Boris is leading a team that is genuinely working together to achieve its goal.
coronavirus, Leadership, Msp, Paul Green
If you watch the daily Coronavirus press conference on BBC News, you can see that Boris is leading a team that is genuinely working together to achieve its goal.
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Growing your MSP? Context is everything
Context is everything when building a growth strategy.
Quite often when I’m talking to MSP owners (and I meet a lot of new people every month), we get round to talking about the correct growth strategy for their business. And while I have dozens of different growth strategies tucked away in my ...
context, Msp, Paul Green
Context is everything when building a growth strategy.
Quite often when I’m talking to MSP owners (and I meet a lot of new people every month), we get round to talking about the correct growth strategy for their business. And while I have dozens of different growth strategies tucked away in my head, as a consultant, my job is actually to figure out which are the right strategies for each of the business.
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How to motivate technicians to sell
Here’s a question which comes up now and again when I’m talking to my MSP Masterminders : How do we get our technicians to sell?
blog article, Msp, Paul Green, sales
Here’s a question which comes up now and again when I’m talking to my MSP Masterminders: How do we get our technicians to sell?
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The magic MSP pixie dust that turns prospects into clients
I love marketing, literally love it.
Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become a very sellable entity.
Msp, Paul Green, prospects
I love marketing, literally love it.
Marketing has not only paid my mortgage over the years, it paid OFF my mortgage by letting me build up a business to become a very sellable entity.
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Your world is so complicated, it’s no wonder prospects need their hands holding
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical.
Clients, Msp, Paul Green, sales
So, I’d kind of momentarily forgotten just how complicated your world is. Until, this week when I wrote a book about something technical.
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