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Growing Business in Times of Crisis

Terry Hedden - Recorded Session

Although it may seem counterintuitive to attempt to grow your business during the COVID-19 crisis, Marketopia CEO and founder, Terry Hedden shares strategies to look at this disruption as a growth opportunity. Tune in to learn the secrets of how MSPs, VARs and Agents can grow their business.



Best Practices for Selling Remotely

Terry Hedden - Record Session

How effective are you being remote, working hard? Today as most of us are working remote, we are working harder than ever to ensure clients are supported and we're delivering to our company's bottom line. The question was how effective are you being. In this webinar, Terry Hedden, CEO of Marketopia, will share best practices to help you be effective and successful in our remote selling world. There are simple changes you can make to your day, that will allow time for making and winning more deals.

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ONPAR TECHNOLOGIES ONPAR TECHNOLOGIES

Going All-In with a New Look and Improved Marketing

ChallengeWith no dedicated marketing staff, OnPar Technologies was having a hard time getting any traction with their marketing efforts. ...

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0 Case-Study-Case-Study jplist-topic-marketopia jplist-topic-case-study jplist-topic-pbsi jplist-topic-Technology jplist-topic-Jeremy-McParlan jplist-topic-CEO 0 353814 353814

ONPAR TECHNOLOGIES

Case Study

ChallengeWith no dedicated marketing staff, OnPar Technologies was having a hard time getting any traction with their marketing efforts. Improving ...

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BLACKPOINT BLACKPOINT

Calling for Long-Term Business Growth

ChallengeBlackpoint wanted to create new business by expanding their calling service. However, the company lacked confidence in the callers ...

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1 Case-Study-Case-Study jplist-topic-marketopia jplist-topic-case-study jplist-topic-pbsi jplist-topic-Technology jplist-topic-Ryan-Denning jplist-topic-Director-of-Business-Development 0 353813 353813 ChallengeBlackpoint wanted to create new business by expanding their calling service. However, the company lacked confidence in the callers they were using, and they were seeing significant issues with burnout and turnover rate. Blackpoint was in search of a more seasoned appointment setter. SolutionTo help generate and qualify more leads, Blackpoint connected with a full-time level three business development representative (BDR). This dedicated resource calls potential leads, learns about their needs and pain points, and sets up a technology survey on behalf of Blackpoint. ResultsWhen Blackpoint’s Director of Business Development, Ryan Denning, joined the team, he was ready to ramp things up quickly. Denning was in search of an appointment setting solution that would put new business on his calendar, enabling him to focus on building Blackpoint’s sales pipeline and laying the foundation for long-term business growth.

BLACKPOINT

Case Study

ChallengeBlackpoint wanted to create new business by expanding their calling service. However, the company lacked confidence in the callers they were ...

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GLOBAL DATA SYSTEMS GLOBAL DATA SYSTEMS

A Process worth the Upgrade

ChallengeGlobal Data Systems (GDS) wanted to increase the number of new leads they were getting with a more tried and true lead acquisition ...

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2 Case-Study-Case-Study jplist-topic-marketopia jplist-topic-case-study jplist-topic-pbsi jplist-topic-Technology jplist-topic-Joe-Young jplist-topic-CEO 0 353812 353812 ChallengeGlobal Data Systems (GDS) wanted to increase the number of new leads they were getting with a more tried and true lead acquisition process. SolutionTo help generate and qualify more leads, we began by assigning a full-time level three business development representative. This BDR calls potential leads, learns about their needs and pain points, and then determines if they might be a good fit for GDS. Once the determination is made, the BDR sets up a technology survey on behalf of GDS. The Mach 4 plan revamped their website, improving the way they communicate their business practices and capabilities.ResultsWhen Joe Young, CEO of Global Data Systems, realized his business had stagnated on obtaining new leads, he was still reluctant to make a change at first. In the past, they tried doing their own appointment setting, emails and other marketing efforts in-house, but it didn’t work. “That’s not what we do,” Young stated. “We’d only get three to four appointments a week.” GDS then hired an outbound agency and stuck with them for nearly five years. They still weren’t getting the results they wanted. “I’m a pretty loyal guy, and I wanted to give them the benefit of the doubt,” Young explained. “We were spending a lot of money on glorified web hosting. When one idea didn’t work, they would just jump to something different.

GLOBAL DATA SYSTEMS

Case Study

ChallengeGlobal Data Systems (GDS) wanted to increase the number of new leads they were getting with a more tried and true lead acquisition ...

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CAPTAIN’S CHAIR CAPTAIN’S CHAIR

Setting Sail for a Sea of Leads

ChallengeAs Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from ...

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3 Case-Study-Case-Study jplist-topic-CEO jplist-topic-marketopia jplist-topic-case-study jplist-topic-Technology jplist-topic-Phillip-Myers jplist-topic-Director-of-Sales 0 353811 353811 ChallengeAs Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from their lead generation efforts. To find more clients, they needed to partner with a firm specializing in outbound lead generation that could identify companies matching their technology compatibility requirements. SolutionBy choosing a quarter-time business development representative (BDR), Captain’s Chair was able to tap into Marketopia’s lead network and find MSPs that use the technology stack required to run their software solution. ResultsThe BDR representing Captain’s Chair got to work immediately, securing an appointment on day one. In less than four months, the company has received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.

CAPTAIN’S CHAIR

Case Study

ChallengeAs Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from their lead ...

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PBSI TECHNOLOGY SOLUTIONS PBSI TECHNOLOGY SOLUTIONS

Cracking the Code for Appointment-Setting Success

ChallengePBSI was struggling to see continued success in their in-house appointment setting program after three decades of growth. The ...

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4 Case-Study-Case-Study jplist-topic-Ray-Cool jplist-topic-CEO jplist-topic-marketopia jplist-topic-case-study jplist-topic-pbsi jplist-topic-Technology 0 353715 353715 ChallengePBSI was struggling to see continued success in their in-house appointment setting program after three decades of growth. The company was looking for a way to infuse new energy into their appointment setting and help them bring in more leads and sales.  SolutionBy adding an outsourced ­quarter-time business development representative (BDR) to their team, PBSI was able to dig into the needs and pain points of prospective customers, which led to an increase in leads generated and qualified. Upgrading to a half-time BDR increased results even more. ResultsThe PBSI sales team is now able to deliver the same level of fantastic results as their service team. Within the first five months of this calling plan, PBSI had 20 scheduled technology surveys and closed six new accounts.

PBSI TECHNOLOGY SOLUTIONS

Case Study

ChallengePBSI was struggling to see continued success in their in-house appointment setting program after three decades of growth. The company was ...

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