Marc Gutman

Marc Gutman

Make Your Customers the Hero of their own Story

Marc Gutman - Recorded Session


Before Marc Gutman started Wildstory, he was in conferencing and collaboration with a focus on the channel. Before that, he wrote for a little-known guy named Oliver Stone and propelled Chris Rock into animation folklore as a writer on Osmosis Jones, the story of a white blood cell that has to stop a deadly virus from killing its human host. This was in 2001, not 2020! Join Marc as he shares the secrets of creating the right story for your company to elevate your brand, your customers as your heroes and to become memorable.

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Explore The Baby Got Back Story Podcast

Podcast
BGBS Episode 016: CEOs Wear Sneakers
Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand ...
Marc Gutman, Podcast
Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Barney is originally from London, England and has been in the footwear industry for over 15 years.
Podcast
BGBS Episode 015: Everyone Needs A Teddy Bear
Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty ...
Marc Gutman, Podcast
Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide. Maxine Clark is the founder of Build-A-Bear Workshop & Chief Executive Officer of Clark-Fox Family Foundation. She’s made many impressions with her skills and abilities to have the vision of the consumer and her unique strategies when it comes to branding. While working her way up the chain in her career path, Maxine, at age 48, successfully managed to structure, build, and grow her billion-dollar company based on hugs and love…
Podcast
BGBS Episode 014: Sometimes Your Path Chooses You
Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven ...
Marc Gutman, Podcast
Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven Summits” a cumulative 32 times, including being a six-time summiteer of Mt. Everest. Between managing expeditions on some of the most remote peaks in the world, while consulting with a deep and varied group of clientele, Benitez works to tie the lessons available from the outdoors and carry them back to the everyday challenges of life and business during his keynote presentations and seminars.
Podcast
BGBS Episode 013: Business as an Agent to Make Positive Change
Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including breastfeeding and nursing pads. Millions of ...
Marc Gutman, Podcast
Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including breastfeeding and nursing pads. Millions of mothers who nurse their babies experience some unpleasant realities, including breast milk leaking and soaking their attire. It’s not only embarrassing, but inconvenient. Years ago, breast pads were invented to address this kind of situation, but they were far from being effective. Among new mothers, a lack of breastfeeding products generated anger and frustration, as well as feelings of being overlooked and ignored. So, Kerry Gilmartin took matters into her own hands and conceived Bamboobies.
Podcast
BGBS Episode 008: Writing Hollywood Blockbuster Movies by Osmosis
Do you like movies? Have you seen Osmosis Jones , The Avengers , Antz , or Ready Player One ? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on story. So, I’m glad you’re listening ...
Marc Gutman, Podcast
Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on story. So, I’m glad you’re listening as we stroll down Memory Lane to share their backstory about stories they write that resonate with millions of people.
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BGBS Episode 008: Writing Hollywood Blockbuster... BGBS Episode 008: Writing Hollywood Blockbuster...

Baby Got Backstory Podcast

Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, ...

Podcast
Podcast
0 Podcast-Podcast jplist-topic-Podcast jplist-topic-Marc-Gutman 0 356535 356535

BGBS Episode 008: Writing Hollywood Blockbuster Movies by Osmosis

Podcast

Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not ...

BGBS Episode 013: Business as an Agent to Make... BGBS Episode 013: Business as an Agent to Make...

Baby Got Backstory Podcast

Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply ...

Podcast
Podcast
1 Podcast-Podcast jplist-topic-Podcast jplist-topic-Marc-Gutman 0 356534 356534 Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including breastfeeding and nursing pads. Millions of mothers who nurse their babies experience some unpleasant realities, including breast milk leaking and soaking their attire. It’s not only embarrassing, but inconvenient. Years ago, breast pads were invented to address this kind of situation, but they were far from being effective. Among new mothers, a lack of breastfeeding products generated anger and frustration, as well as feelings of being overlooked and ignored. So, Kerry Gilmartin took matters into her own hands and conceived Bamboobies.

BGBS Episode 013: Business as an Agent to Make Positive Change

Podcast

Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. ...

BGBS Episode 014: Sometimes Your Path Chooses You BGBS Episode 014: Sometimes Your Path Chooses You

Baby Got Backstory Podcast

Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected ...

Podcast
Podcast
2 Podcast-Podcast jplist-topic-Podcast jplist-topic-Marc-Gutman 0 356533 356533 Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven Summits” a cumulative 32 times, including being a six-time summiteer of Mt. Everest. Between managing expeditions on some of the most remote peaks in the world, while consulting with a deep and varied group of clientele, Benitez works to tie the lessons available from the outdoors and carry them back to the everyday challenges of life and business during his keynote presentations and seminars.

BGBS Episode 014: Sometimes Your Path Chooses You

Podcast

Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and ...

BGBS Episode 015: Everyone Needs A Teddy Bear BGBS Episode 015: Everyone Needs A Teddy Bear

Baby Got Backstory Podcast

Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising ...

Podcast
Podcast
3 Podcast-Podcast jplist-topic-Podcast jplist-topic-Marc-Gutman 0 356532 356532 Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends and her insight into the desires of the American consumer have generated growth for retail leaders, including department store, discount and specialty stores. In 1997, she founded Build-A-Bear Workshop®, a teddy-bear themed retail-entertainment experience. Today there are more than 400 Build-A-Bear Workshop stores worldwide. Maxine Clark is the founder of Build-A-Bear Workshop & Chief Executive Officer of Clark-Fox Family Foundation. She’s made many impressions with her skills and abilities to have the vision of the consumer and her unique strategies when it comes to branding. While working her way up the chain in her career path, Maxine, at age 48, successfully managed to structure, build, and grow her billion-dollar company based on hugs and love…

BGBS Episode 015: Everyone Needs A Teddy Bear

Podcast

Maxine Clark is one of the true innovators in the retail industry. During her career, her ability to spot emerging retail and merchandising trends ...

BGBS Episode 016: CEOs Wear Sneakers BGBS Episode 016: CEOs Wear Sneakers

Baby Got Backstory Podcast

Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to ...

Podcast
Podcast
4 Podcast-Podcast jplist-topic-Podcast jplist-topic-Marc-Gutman 0 356531 356531 Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Barney is originally from London, England and has been in the footwear industry for over 15 years.

BGBS Episode 016: CEOs Wear Sneakers

Podcast

Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 ...

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