David Meerman Scott

David Meerman Scott
Blog Article

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

by David Meerman Scott

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that targeted ads are a thing, and that cookies are meant to make your internet experience “better”, but boy the retargeting can be creepy!