David Meerman Scott

David Meerman Scott
Blog Article

Building Customer Communities: The Value of Fandom-Based Marketing

By David Meerman Scott

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you.