David Meerman Scott
| Website: | https://www.davidmeermanscott.com/ |
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| Name: | David Meerman Scott |
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.
Meet David
Who is David Meerman Scott?
I am a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR."
Best Selling Author
Sales and marketing expert, David Meerman Scott is the author or co-author of ten books and the series editor of six. Three of his books are international bestsellers. See David's books here
Fanocracy
Turning Fans into Customers and Customers into Fans
New Rules of
Marketing & PR
The Sixth Edition Of This Modern-Day Business Classic
New Rules of
Sale & Service
Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Real Time
Marketing & PR
Launch effective real-time communications to win in today's always-on world
The Power of Making Business Personal
Passion
Every day I focus on living this extraordinary life I've been given with passion! By participating fully in the things I love, I'm energized to fulfill my mission to help others succeed in whatever it is that's important to them, whether it's marketing a product or service, creating art, generating attention, or developing fans.
Connection
I'm convinced that passion prompts connections in others by building long-lasting bridges between individuals as they continue on their professional paths toward commercial success.
Intensity
I've learned that success comes from an intense expression of the things we love, seeing the world in a different light, and bringing energy, new ideas, and deep connections to like-minded people.
